As a minor who has yet to gain her right to vote in elections and on issues of interest, I often feel powerless to generate change in the face of situations with which I disagree. Fortunately, the ballot box is not the only place where I can voice my opinions.
According to a 2018 article from the non-profit organization Foundation for Economic Education, consumers can advocate for change. Because companies depend on sales, consumer choices have a cause-effect relationship on every company’s actions. If product demand is high, companies make more of that product. Likewise, if demand is low, companies adjust their business models to prevent loss.
When I find fault with a company’s practices, I avoid its products and services. I make it a goal to buy from companies whose values I agree with.
Recently, a video documenting graphic animal abuse at Fair Oaks Farms, a supplier of the dairy brand Fairlife, circulated the internet. Disgusted with Fair Oaks Farms’ practices, my family opted to buy milk from more responsible brands.
In this example, consumer decisions and complaints damaged Fairlife’s business and prompted several responses from the company, which stated it would update its policies to better protect animals. Despite achievement, meaningful solutions are not always simple.
While I wish it were possible to exclusively support companies whose values I agree with, there is not enough time in the day to research every company’s history and business practices. In addition, the intricacy of our economy often makes this information elusive. Finally, it isn’t feasible for one to spend excessive sums on every Fair Trade Certified chocolate bar.
While I am passionate about endless issues, I have to draw the line somewhere. When making a purchase, I consider my values, which include environmental protection and humane conditions for workers and animals. I take into account whether avoiding certain brands will support my values or cost me unreasonable amounts of time and money. Ultimately, voting with your wallet is an effective way to advocate for change.
Have you stopped purchasing a product because of a company’s practices? Let us know in the comments below.
