Mainstream Pride, often associated with Pride Month, is one of many movements that pushes for the normalization of the LBGTQ+ community in society today. Some of the many participants of the mainstream movement include artists such as Taylor Swift with her hit song “You Need to Calm Down” and corporations like Macy’s and Doc Martens in their annual pride merchandise. The struggle for inclusion, however, continues to celebrate queer liberation at the surface level through the lens of commercialization, consumerism and the movement’s palatability toward cisgender, heterosexual audiences.